The Roll Materials division of Avery Dennison Corporation has launched www.enhanceyourbrand.com, a new microsite focused on pressure sensitive labeling. The microsite demonstrates to visitors the visual impact and operational efficiencies of pressure sensitive labels. It targets packaging designers, brand managers and packaging engineers with consumer packaged goods (CPG) companies serving the food, beverage/beer, wine, home and personal care segments.

“Fasson pressure sensitive labeling technology from Avery Dennison offers CPG companies a more impactful way to present their brands to the market,” says Jon Maley, vice president of marketing for Avery Dennison. “As an innovative alternative to traditional labeling technologies, pressure sensitive labeling boasts an array of benefits such as versatility, improved shelf-appeal, functionality, better end-use performance, capital and operational efficiencies, and simplified operations. Enhanceyourbrand.com is a definitive source for pressure sensitive dialogue and information about these benefits.”

The site offers a comparison between pressure sensitive labels and older labeling technologies, such as shrink and glue-applied; technical information about Avery Dennison pressure sensitive technology; case studies showcasing the shelf-impact and sales-lift aspects of pressure sensitive labels; and myths, preconceptions and facts about pressure sensitive labeling.

“Great product packaging promotes sales, makes consumers aware of improvements and supports the product brand,” Maley says. “Packaging can make the difference between success and failure of a product – and the label is part of the packaging. Not only is the look and feel of the package essential for great shelf appeal, so is the quality of the label. And that’s what pressure sensitive labeling can deliver.”